Guide on Introduction of Digital Marketing | Different types of Digital Channels in 2020

In the age of the digital era, you must have heard a lot about the term ‘Digital Marketing’ by every entrepreneur, businessman, students, professional or any digital marketing experts. 

Digital Marketing has become one of the most popular buzzwords in the last couple of years.

Everybody is talking about digital marketing and praise it as the only way to grow any business.

So What is Digital Marketing?

The term Digital Marketing is also referred to as Online Marketing, Internet marketing, e-marketing, and web marketing.

Digital Marketing is basically a process of marketing or advertising your products, services or any goods through digital channels like a search engine, websites, social media, email, smartphones.

digital marketing term
Digital Marketing Term

As we can see in the image. Digital Marketing is the term most frequently used today. 

The different types of channels used in digital marketing are :

– Search Engine Optimization
– Social Media Marketing 
– Search engine Marketing 
– Video Marketing 
– Content Marketing 
– Email Marketing 
– Podcast Marketing 

Here is a quick rundown about the different types of digital channels used in digital marketing in 2020:

1. Search Engine Optimization

Search engine optimization (short form SEO) is the process of optimizing a website to rank organically in the search engine resulting page( SERPs).

The SEO activity is performed by the SEO professional to get the website at the top position of the search engine like google, yahoo, bing or any other search engine. 

The position acquired by the website in the search engine is ‘organically’, ‘free’ and ‘natural’.

SEO is viewed as one of the best practices in digital marketing as it enforces the need for well constructed and easy to use the website, valuable and engaging content and individuals to link back to your site.

2. Social Media Marketing 

Social Media Marketing or (SMM) is a form of online marketing that involves creating and sharing content on the various social media networks to achieve your marketing and branding goals.

Nowadays, social media is one of the most common processes of connecting with the audience to build brand awareness, increase traffic, app downloads, and other activities. 

Some of the major social media platforms that are used at the moment are Facebook, Instagram, Twitter, Linkedin, Pinterest, Youtube, and Snapchat.

Social media marketing is a powerful way for businesses of all sizes to reach their potential prospects and customers. With the help of a great social media network, it can bring remarkable success to your business, creating devoted brand advocates and even driving leads and sales.

The various social media marketing activities include posting text and image updates, videos, and other content that drives audience engagement, as well as paid social media advertising.

3. Search Engine Marketing 

Search Engine Marketing (SEM) is also known as Pay Per Click short form (PPC). 

Search engine marketing or PPC is a form of internet marketing where you can easily promote your business online through paid advertising or Paid marketing on Search Engines.

In the SEM, the business appears on the search engine resulting page (SERPs). Advertisers bid for the keywords that users search on google, bing or yahoo. 

SEM is one of the most efficient ways to grow your business online and increase in a competitive marketplace.

4. Video Marketing 

Video marketing is basically the form of marketing where the businesses promote their products, services with the help of a video on various social media channels.

The most common types of videos that are been used to market the products involve live events, how-to videos, explainer videos, corporate training videos, viral videos, and the list goes on. 

5. Content Marketing 

Content Marketing is a form of online marketing mainly focused on creating, publishing and distributing content for a targeted audience online through search engines, email, social media or blogs. 

Content for any business is the major form of marketing for any business to attract, generate leads and retain a clearly defined audience. 

6. Email Marketing

To communicate with your audience efficiently, email marketing is one of the most cost-effective ways of doing marketing. 

The email marketing strategy is basically used by the brands to promote the goods and services. Through email marketing businesses can easily develop a relationship with their most potential customers or clients.

It is basically the sending mail through the postal services, messages that are sent electronically directly to the mailbox or inbox of the audiences. 

7. Podcast Marketing 

Podcast Marketing is one of the most booming marketing business. 

The podcast is used by marketers when brands want to get directly in touch with the customers. A podcast allows the audience to directly hear the emotions behind the words. The podcast has become a key channel in the form of audio as a key tool in digital marketing.   


In the year 2020, digital marketing will be more involving with the enhancement of different digital channels to attract and retain audiences.

Depending on the different types of audiences, the digital marketing channels are been used by the brands to promote their products, services or goods.

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Priyanka Singh

Priyanka Singh

Hey! I'm Priyanka - Initiator of Ecommshala. I have created Ecommshala as I love Reading & writing about eCommerce business, digital marketing, blogging, etc. With that, I also like to help you master content creation, digital marketing, and build a successful business online. Keep Reading My Blog.

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