30+ Marketing Quotes from Philip Kotler The Father of Marketing

Welcome back.

In this article, I will share the best marketing quotes from the well-known Father of Marketing – Philip Kotler.

If you are from a marketing background, like me. I am sure you must have heard or read a lot about the Father of Marketing Philip Kotler.

In case, if you are new in the marketing field industry and didn’t know about the Philip Kotler.

To give you an idea about how great was Philip Kotler in the Marketing Industry.

I will share a quick introduction to the Father of Marketing.

You can also read: Inspirational Quotes by Bill Gates to Inspire You

So, without waisting much of your time.

Let’s start.

Introduction About The Father of Marketing – Philip Kotler

Well known as the Father of Marketing – Philip Kotler is an American Marketing author and a consultant also known as the founder of the World Marketing Summit.

He has received over 14 honorary degrees from around the world in marketing.

Being the author of over 80 books & one hundred & Fifty articles including some of the most popular marketing books like Marketing Management, Principles of Marketing, Kotler on Marketing, Marketing 4.0, Marketing of Nations, Marketing Insights from A to Z, Marketing Places, My Adventure in Marketing &, etc

Philip Kotler has decades of experience and has shared the most valuable advice for Marketers.

I am sharing the most enlightening and delightful marketing quotes from Philip Kotler that will change your thinking about the way you think for marketing.

Marketing Quotes from Philip Kotler

  1. “Your company does not belong in markets where it cannot be the best.”
  1. “Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value.”
  1. “The sales department isn’t the whole company, but the whole company better be the sales department.”
  1. “The best advertising is done by satisfied customers.”
  1. “Marketing takes a day to learn. Unfortunately, it takes a lifetime to master.”
  1. “There is only one winning strategy. It is to carefully define the target market and direct a superior offering to that target market.”
  1. “Marketing is a race without a finishing line.”
  1. “People are more comfortable with the familiar. It takes selling a big dream that comes with excellent income possibility to get someone to leave his or her comfort zone.”
  1. “Marketing is the set of human activities directed at facilitating and consummating exchanges.”
  1. “The theory of marketing is solid but the practice of marketing leaves much to be desired.”
  1. “Curiosity is the starting point for great science.”
  1. “Authentic marketing is not the art of selling what you make but knowing what to make!”
  1. “Marketing is becoming a battle based on information then on sales power.”
  1. “There is no such thing as a commodity. It is simply a product waiting to be differentiated.”
  1. “Watch the product life cycle; but more important, watch the market life cycle.”
  1. “Today’s smart marketers don’t sell products; they sell benefit packages. They don’t sell purchase value only; they sell use value.”
  1. “Good companies will meet needs; great companies will create markets.”
  1. “The most important thing is to forecast where customers are moving, and be in front of them.”
  1. “Poor firms ignore their competitors; average firms copy their competitors; winning firms lead their competitors.”
  1. “Companies pay too much attention to the cost of doing something. They should worry more about the cost of not doing it.”
  1. “Strategy is indeed about choosing what not to do as well as what to do. A business unit needs to decide what need it aims to satisfy in what group of people and with what value proposition that distinguishes the business from its competitors.”
  1. “It is no longer enough to satisfy your customers. You must delight them.”
  1. “It is more important to do what is strategically right than what is immediately profitable.”
  1. “Your company does not belong in markets where it cannot be the best.”
  1. “We are living in a world that is no longer facing a shortage of goods, but a shortage of customers.”
  1. “There is no such thing as a commodity. It is simply a product waiting to be differentiated.”
  1. “The successful salesperson cares first for the customer, second for the products.”
  1. “The key to branding, especially for smaller firms, is to focus on a limited number of issue areas and develop superb expertise in those areas.”
  1. “If it takes three years to develop the product, it won’t be the right product.”
  1. “You should never go to battle before you’ve won the war on paper.”
  1. “You don’t sell to distributors. You sell through them and with them.”
  1. “Within five years, if you’re in the same business you are in now, you’re going to be out of business.”
  1. “The sales department isn’t the whole company, but the whole company better b e the sales department.”
  1. “The only way to serve your company’s interest is to serve your customer’s interest.”
  1. “The art of marketing is the art of brand building. If you are not a brand, you are a commodity. Then price is everything and the low-cost producer is the only winner.”
  1. “Marketing thinking is shifting from trying to maximize the company’s profit from each transaction to maximize the long-run profit from each relationship.”
  1. “Integrated marketing communications are a way to examine the entire marketing process from the point of view of the receiver.”

So these are some quotes, I hope you have enjoyed the marketing quotes from the Father of Marketing.

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Priyanka Singh

Priyanka Singh

Hey! I'm Priyanka - Initiator of Ecommshala. I have created Ecommshala as I love Reading & writing about eCommerce business, digital marketing, blogging, etc. With that, I also like to help you master content creation, digital marketing, and build a successful business online. Keep Reading My Blog.

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