8 Amazing Steps for Choosing Your Most Profitable Niche in 2020

Choosing the most profitable niche to create a website is one of the most important steps to reach your goal.

For monetizing your site, having one specific niche is vital as it can differentiate between success and failure for your website or a blog.

It requires both forethought and research to choose a profitable niche for your blog.

With How you can choose the profitable niche, here you will get a step-by-step guide to choose your most profitable niche in 2020.

Now, you might think, Why have I specified ‘your’ most profitable niche? Because what might work for one, you probably won’t for another.

I want to tailor you with the niche, what makes you personally happy, not just to what’s making the most money right now.

Suggested Reads:

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So, let’s find the most profitable niche for you personally!

1. Start With What You Know

The very first thing you can do is to make a list of all the topics you have intimate knowledge of.

You can make a list with your present or past work experience,
life experience or even the topics are around day-to-day life and you find interesting.

Here is an example of my list:

  • Digital Marketing
  • Work from Home
  • Freelancing
  • Ecommerce
  • Entrepreneurship

So, what does your list include?

For starting out, you don’t have to be an expert in a certain subject to write about.

If you have a profitable niche that you’re somewhat familiar with, you can still include that in your list.

You might think why don’t you need to be an expert?

Put yourself into the shoes of one of your readers.

Let’s examine you, go to read a blog article about running.

With the same niche, You’ll probably find many expert websites that dissect this sport into pieces, talking about how unfamiliar parts of the legs
work together while running, etc.

The average person who searches running online doesn’t need an expert explanation.

Maybe the searcher is just looking for a couch to 5K training guide, some information about breathing techniques, or how to avoid common injuries while running.

Upon finding those kinds of articles, it may become apparent that the person who wrote them is not an expert.

They probably don’t know all the fancy details that the expert articles mentioned above.

But this is the point: their audience doesn’t need advanced details.

So if you have a niche you have some experience in (or will learn), you can absolutely add this to your list.

You’ll just need to find an audience are at the same level as you in that topic.

2. Adjust to Fit Into Your Interests

Now it’s time for you to adjust your list above. Obviously, from your past work or life experience you have a quite bit of material to work on with.

However, there are many subjects around you in which you might have interested in?

For example, currently, I have added niche Reselling to my list since this is a part of my past work experience.

Mind that, before writing a blog you have to spend a lot of time in that niche. You will read, studying, talking and investigating the topic for as many hours as you can.

The more you read, study, talk, and investigate the topic, the more you will learn about that niche and will write.

So before selecting a category, Question yourself that Are you willing to devote that much time and energy to a topic you’ll end up getting bored with?

Now, let’s go back to your original list and add or remove some topics that do or don’t interest you.

Before adding some topics, think about your hobbies, the things you love to do in your spare time.

What do you enjoy doing, watching, reading, or talking about?

It’s time to add those items to the list.

My list now looks something like this:

  • Working from home
  • Online Marketing
  • Homeschooling
  • Travel
  • Reading
  • Entertainment
  • Food

Your list may be longer or shorter, and that’s fine. From here on out, we will narrow down that niche, piece by piece.

3. Limit Your Niche

By Limiting your selected niche, you become closer to a target audience who are really interested in listening to what you have to say and your vision becomes more focused and clearer.

Remember to choose the niche wisely, as it will also help you find affiliate products to promote on your niche website.

Let’s start with narrowing a niche here.

Let’s look at the list and see if we can make these topics even more specific.

For example, one of my topics above was travel. I might make that more specific by adding ‘budget travel’, ‘travel with friends, ‘travel in India’, etc.

These are topics I’m interested in, and all fit into my original niche interest.

So I’d like you to take every item on your list and see how many specific niches you can make from those items.

Now that we have those options all listed out, it’s time to see if they are viable. Let’s combine your passions with things that are profitable.

4. Is There Passion or Problems?

Your prospective audience is the lifeblood of your niche website.

If you can speak to your audience, then you’ve already won half of the battle.

The two biggest reasons for people to research information online or make any purchases are passions or problems.

Passion niches will include hobbies, things people do for fun, while problem niches include health niches, self-help, fitness, etc.

These two ideas are likely to cross over each other.

For example, a person passionate about travel will research unique places online, purchase travel gear, flights, hotels, etc.

That same person may have problems relating to jet lag, visa issues, a small budget, etc. Once again, he will turn to the internet to find solutions.

So, with your list of niche topics, it’s time to narrow down which ideas have passion and/or problems.

In this way, you’re starting to find the voice of your audience.

While your own personal experience is useful in this case, it’s time to go the extra mile.

What exactly are people asking about this subject online? What do they want to know? Can you create a website that fills a need?

There are a few distinct ways that we can find this out.

First, let’s check Google.

When you run a search query on Google, it will help you with related searches at the bottom of the page.

When I search ‘budget travel destination’, Google tells me that these are all related searches:

That tells me a little about my audience, and about what they want to know.

Do this with multiple keywords in your niche, and you’ll see reoccurring ideas that inform you about your target audience.

Another way to find out if there are passions or problems is a free, online tool called Answer the Public.

This resource provides you with long-tail keyword searches within a certain niche field, thus giving you an idea of what people really want to know. Are there passions or problems?

The goal here is not only to get to know your audience.

Once you know their passions and problems, can you provide actual solutions?

5. Check Search Volume

Another key factor to finding out if your niche is actually profitable is by determining how many searches are being done in this month for a particular niche.

It’s time to break out the keywords for your niche.

Finding out the best keywords for your niche is most important to target the right audience, getting seen on search query results, and ultimately fin

We can break your niche down into different keywords, whether they are short or long-tail type keywords.

Now once you have selected the niche, see if those keywords are getting searched online on the search box.

There are many tools available that you can use to search for Keywords online.

One of my favorites is the Keywords Everywhere browser extension.

You can also download the Keywords Everywhere chrome extension from the link above.

This extension goes directly into your browser and shows you the number of searches per month of every search query you do.

Also, remember those results from Google about related searches? With the Keywords Everywhere tool, you can see how many times each of those is being searched per month.

Another brilliant tool that you can use is Google Trends.

Google trend is a free tool that will allow you to see graphs of search volume over specific periods of time.

You can also narrow down the area of the searches, if your audience is coming from a specific part of the world.

Another help that this tool gives is that you can compare two different search queries, testing the popularity over time of both.

With the help of these tools, you can see how many people have an interest in your niche.

What you want to see is an appreciable amount of search volume for your specific, multiple-word keywords.

For example, we expect to see a high search volume in a keyword like ‘travel’. Lots of people search for that.

However, to know whether your niche is valuable, go back to the list of narrowed-down niches above.

Try to narrow them down even more. See how many searches your audience did a per month in very specific keywords.

If you find a few that still have a good search volume, you’ve hit the jackpot.

6. Check Activity on Social Media

Once you have made sure that your niche is actually profitable, you can now find more about the people behind the search of your niche.

Making sure that your niche is actually profitable and people are searching for your website is an essential step towards success.

That’s why this step is important: it validates your potential online audience.

Now the question arises, that where can you find the people in your niche to discuss the topics related to your niche?

Social media is one of your most important assets when starting a niche website.

Here, you have instant access to your large audience, and you can gain a lot from paying attention to and interacting with them from here on.

But for now, we’re just going to use social media to validate the existence of your niche audience.

One of my favorite ways to find niche interest is through Facebook groups.

There are thousands of groups on Facebook covering all kinds of different topics.

See how many groups you can find that relate to your niche topic.

How many people are in those groups? What kind of activity they have ? How many people are sharing links, commenting, and discussing this topic?

Another social media tool where you can find your niche audience is Quora.

With this network, you can see the questions that people are asking within a certain niche.

Also, you’ll see how many answers they get, and how many people are interested in these answers.

Watching all of this activity will give you an excellent idea of the validity of your idea in the online world.

As a side bonus, you’ll likely pick up quite a few ideas for your niche website’s content.

7. Compare the Competition

No particular niche is new. And you wouldn’t want it to be.

It is Good sign, if you see that there is competition in your field.

Why so?

Remember, we want a niche that is profitable and have an enormous audience base.

Hopefully, using the above steps, you’ve been able to find more search volume of Keywords.

That volume is going somewhere.

If there are no other niche websites that talk about your niche topic idea,
it means one of two things: either there is no audience for that niche, or that niche isn’t selling well online.

These are both deadly curses for your niche idea.

So, to find your competition is a good strategy while choosing a Profitable Niche. What niche sites can you find within your topics?

A simple Google search will tell you that pretty easily.

The other side of the spectrum is also dangerous.

You don’t want an overpopulated niche topic, as this too could spell disaster for your niche website.

However, if you’ve really narrowed down your niche ideas, it’s highly unlikely that there will be too much competition.

The best kind of niche is one with an outrageous demand, and just enough competition to be useful to you.

Once you’ve found that niche, though, don’t just settle in with the rest of the competition. You need to make yourself unique.

8. Find What Makes You Different or Better

Although finding a competition is essential, you don’t have to follow your competition blindly.

That won’t earn you an audience or a place among other niche websites.

Instead, you need to make your niche website unique. Be different or better.

Within almost every niche market, there is a group of people whose questions aren’t being answered, or at least not well. Find those sub-niches and get into them! Those pockets of people could be your perfect audience.

If they aren’t getting catered to properly on other niche websites, they’ll come to you.

Analyzing the competition as we did above will also give you some ideas about they’re methods.

What do you like or dislike about these websites? Are they poorly designed or formatted? Are they old-fashioned? What can you do to improve your website than theirs?


A profitable niche could earn you a steady income.

In time you’ll see the fruitage of your hard work.

All the steps above are there to help ensure that the niche you choose is one that will ultimately have success.

While success is not guaranteed, it makes it is more probable after following the above steps.

Having someone to guide you through creating a niche website is ultimately the best way to see results for your work.

With a bit of guidance and a lot of hard work, your profitable niche will help you achieve your goals.

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Priyanka Singh

Priyanka Singh

Hey! I'm Priyanka - Initiator of Ecommshala. I have created Ecommshala as I love Reading & writing about eCommerce business, digital marketing, blogging, etc. With that, I also like to help you master content creation, digital marketing, and build a successful business online. Keep Reading My Blog.

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